There is one thing in the marketplace that will differentiate your accounting practice from every other practice out there.
And no, the magic pill isn’t knowing your values, niching or your marketing message (although these are important).
It is YOU.
You are the only thing that is completely different. If you can find a way to have more “you” in your marketing you will stand out and be seen, whilst others accounting practices are struggling and are all looking and sounding the same.
So next time you wonder what marketing you should be doing. Market you. Share your story, your thoughts and your insights. You will engage and connect with more of the right clients.