For social media to work you must understand why you’re doing it in the first place.

Most people stare at me blankly when I say that.

Today I’m going to share some actionable goals that give purpose to your social media marketing.

  1. Increase brand awareness. The average person spends nearly 2 hours a day on social media, so get their attention.
  2. Drive traffic to your website. You need to leverage social media to drive people to your website so you can help them along the customer journey.
  3. Lead generation. Social media is a great way to warm people to your accounting firm and get them on the path to choosing you as their supplier.
  4. Build a community. Facebook groups are great for building a community, which is important for relationship building.
  5. Customer service. Social media is not just for getting a sale, you can use it to nurture your clients and deliver excellent customer service. Being available on social media means you are present where they spend most of their time.
  6. Attract PR Opportunities. If you want to be noticed by the press and influencers then you need to be visible.

Why are you on social media – are you clear and have you set goals?