A few years ago I went to a Tony Robbins event. Whilst I am not his biggest fan I wondered what I could learn from him.

My biggest takeaway after spending 3 days with the man was that even if you think you know everything, pay attention. Because you don’t know everything. That’s a fact.

Let me give you an example… a few years ago I would go to marketing events and I would believe I already knew that everything they said. I wouldn’t take notes, I’d sit there and say ‘knew that already’ and often thought it was a waste of time.

But then I realised I was being ridiculous. Just because I knew something didn’t mean I knew everything. And I changed the way I went to events.

I sat at the front, I wrote down everything the speaker said. I went away and revisited my notes, wrote down the nuggets and took action. In fact I learnt so much more and it was because I got off my high horse.

So even if we (mistakenly) feel we don’t need to know any more, please believe me when I say you do need to know more. You can be an expert, but even experts don’t know everything. AND an true expert knows this, and keeps on learning.

Are You An Expert | TwentyTwo Agency | Amanda C. Watts | Marketing For CPAs