One thing we do here at TwentyTwo Agency is revisit our buyer personas every 90 days.
We spend half a day brainstorming and checking our language, our ideal clients and their hot buttons.
We ensure that we are still marketing and speaking with the right people that are aligned with our business goals.
Even being 2mm off with your ideal buyer persona can have a huge effect on your business.
If your target personas have changed or you are not focused on speaking to the right person, your content won’t be effective and lead generation will be amiss. The recovery will take a lot longer than an initial half day.
Be honest with yourself, have you and your team purposely sat down and worked out ideal buyer personas recently (if at all)? It is essential for your marketing and is not something that you can ignore.