If you have implemented a blogging strategy on your website, there is a chance you are missing a trick.
You should be seriously considering and then actioning adding those blogs to your LinkedIn profile as an article and then sharing with your network.
Whilst LinkedIn articles are not as popular as they used to be, those who are still taking advantage of it are reaping the rewards.
The rewards come in the form of:
- Joint venture opportunities
- Speaking opportunities
- And positioning in the marketplace
You are missing a trick if you haven’t uploaded your articles/blogs to LinkedIn. Yes, we all know that stories and updates are the most popular, but to be seen as an authority you need quality information attached to your profile.