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As an accountant or other professional service advisor your ideas and insights are worth more than you could ever believe.

But you will be ignored if people don’t want to hear from you.

You need to position yourself in the marketplace so you are seen as a vital voice. To do this you must know what people see as vital information.

It is possible that what you think is important others find bland and boring or way down their priority list.

Listen and find out what people need information on, don’t just make noise and expect to be heard.