Signature system, methodology, product, process… these are all words which describe how you can take your clients from pain to solution.
A Signature System is often used in the coaching world and enables us to show how we are different and how we help people using a bespoke methodology.
Any business that provides a service should be using a signature system to help them describe the value that they provide, and an accounting firm is no exception.
You can have a signature system that describes a process or one that describes the specific tactics that you use within your firm. My clients use their signature system to attract higher paying clients and de-commoditise their services.
When you create a signature system you no longer struggle, and your marketing becomes easier. It’s amazing how a 3, 5 or 7 step methodology can transform a business.