WHO IS YOUR IDEAL CLIENT?
Understanding that not everyone can be your client and niching down is essential will transform your accounting practice’s success. Who is your ideal client?
WHAT ARE YOU OFFERING TO SOLVE THEIR PAIN?
What is the specific service that you are providing to help your ideal client overcome their pains?
WHERE WILL YOU FIND THEM?
Where are your ideal clients hanging out (the answer determines your marketing strategy).
WHEN DO THEY REACH OUT TO YOU?
Only 3% of people are ready to buy your services right now, which leaves a whopping number of people who may not need you yet, but will in the future. For this reason, you need to position yourself as an influencer and be followed even if they are not yet ready to buy.
HOW ARE YOU DIFFERENT?
What differentiates you from your competitors? Knowing this is extremely important; otherwise, you are just seen as a commodity.
Knowing the Who, What, When, Where and Why will give you great foundations from which to work a strong marketing strategy.