You see for a long time I used to think that creating great quality articles was the key to getting clients.

How wrong was I.

Content is not king. Showing up every day, even when you don’t feel like it, even when you are on holiday with your family, even when you think you don’t have time to show up, is king.

This wins every time.

So when you are worried that your blog isn’t good enough to send today, or that your LinkedIn update needs tweaking, show up anyway.

The one who shows up to the race, is the one that wins.