Understanding the core values of your accounting firm is crucial to your competitive success. Values drive your business.

Core values are there to detemine how you show up, serve your clients, and drive the success of your team.

The selection of your core values and how closely you adhere to these core values can influence the future of your company.

Selecting and adopting your core values will:

  • Move your business forward
  • Make decision-making easier
  • Build your brand
  • Attract the right clients and staff
  • Energise you and those that you work with

You can see the strength of core values reflected in Google – where they allow their programmers to spend up to 20% of their time on projects outside their scope which may benefit the company in the long run. The value of INNOVATION is not just an idea, it is part of their employees workday.

Having core values will transform the way you approach every aspect of your business, and it is a powerful way to differentiate yourself in the accounting space.