If you are struggling with time (like most Partners/Accountants in Practice are) then being told you need to write a weekly blog post could send you running for the hills.
The problems I see today when it comes to content creation are:
1. Not knowing what to write
2. Not having time to write it
3. Or not cutting through the noise
Point 3 can be overcome by having a strong niche and providing valuable content.
Points 1 and 2 can be more difficult if you don’t have marketing training (or if it doesn’t come naturally to you).
But there is a solution that will help you leverage your time and enable you to not even worry about what to write.
The solution is getting guest contributors. Ask people in your network who have expertise that your ideal client needs and get them to contribute to your blog. This will take a huge weight off your shoulders.
If you have 2 guest blogs a month this leaves your firm with only 2 pieces of content to create.
And the added benefit? These blogs will be shared more on social media as the contributor will also share them with their network.