When new technology enters the world it can’t be ignored.

It exists and no amount of burying your head in the sand will stop it from become part of peoples lives.

When webinars were invented people stopped going to conferences.

When Twitter and WhatsApp were invented people stopped texting.

When social media was invented people stopped calling for a “quick catch up”.

What does this mean to accountants and other professional services?

Well, if you keep thinking and acting like a fax machine you will be obsolete.

Fax machines are slow, cumbersome and run out of ink and paper.

A pioneering accountant needs to be agile, fast and meet it’s clients where they are at.

This means doing webinars, using WhatsApp to communicate, being on Twitter…

Don’t be the fax machine and get thrown out for a newer model. Be the newer model.