Is this you?
You have 400 clients, and they pay your firm on average £600 – £1200 a year.
If your clients paid you significantly more your firm could:
- Give more of your time to each client
- Provide them with a far better level of service
- Get better results and be seen as more valued
- Be referred more because of the results generated
- Feel more fulfilled
- Have more freedom
And before long you will have high-value clients recommending, referring and doing a lot of your marketing for your firm.
There is another added benefit to charging more for your services – you position yourself in a part of the market that is less competitive. The mass market is highly competitive, the middle market is competitive and the elite market is less than 5% of the market.
So what is the plan? Mass/middle market, or is it time to up your prices, and provide more value?