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1. For your marketing to be successful you need to get your message out to the world. And what you say is a lot less important than how you say it.

2. When it comes to your market, who they are to you is a lot less important than who you are to them.

3. You can chase your ideal market, or you can have your ideal market chase you. I would argue it is better to be the flame, not the moth.

4. And my final thought for today is that the greatest business owners don’t do marketing, they have leveraged systems or people to do the marketing for them.