by Amanda C. Watts | Sep 13, 2022 | Blog
When it comes to online marketing, video is one of the most powerful tools at your disposal – if not THE most powerful tool. However, it could be that you’ve been making videos for a while and they’re not getting many views. Is it pointless? Should...
by Amanda C. Watts | Mar 15, 2022 | Blog
It’s no secret that the media loves to scare us. When it comes to accountants and bookkeepers, the media is always saying that technology is going to render the profession null and void. According to the papers, you’re all working on borrowed time. I’m here to tell...
by Amanda C. Watts | Mar 14, 2022 | Blog
Once upon a time, I used to run a marketing agency that did the “grunt” work for businesses. I was overworked, underpaid and hardly ever saw my children. I may not be an accountant or bookkeeper, but I’ll bet that you can relate to this tale of low profit margins and...
by Amanda C. Watts | Mar 13, 2022 | Blog
As an accountant, bookkeeper or outsourced CFO, you have a wealth of knowledge to share. However, I often see you giving that knowledge away for free during sales calls, only for your prospects to walk away without becoming paying clients. As a result, you become...
by Amanda C. Watts | Mar 12, 2022 | Blog
Anyone with any kind of business savvy is on the lookout for investments these days. However, the one that will generate the biggest return isn’t property, cryptocurrency or stocks. And it’s certainly not going down the pub or watching Netflix every night. It’s...
by Amanda C. Watts | Mar 11, 2022 | Blog
People are always looking for a magic pill for success. If only such a thing existed! But while there is no big secret or cheat sheet, there is one thing that accountants, bookkeepers and outsourced CFOs can do to get clients: Have conversations. This is the...
by Amanda C. Watts | Mar 10, 2022 | Blog
There are many different ways in which you can use Facebook to connect with high value clients for your accounting, bookkeeping or outsourced CFO practice. However, when you are first starting to market your practice this can be overwhelming – particularly if...
by Amanda C. Watts | Mar 9, 2022 | Blog
There’s nothing more frustrating than generating plenty of leads, only for a tiny percentage to convert into sales. You might be left feeling as though you’re wasting your time, but if you fail to nurture these unconverted leads then what you’re actually doing is...
by Amanda C. Watts | Mar 8, 2022 | Blog
The accounting profession is stuck in the Dark Ages. Many accountants believe themselves to be forward thinking if they offer advisory services but the truth is, it’s not enough. I have spoken to accountants and asked them if they would like to keep 60-80% of their...
by Amanda C. Watts | Mar 7, 2022 | Blog
Human beings are social animals. This means that, like it or not, we are all products of our environment and, by extension, our social circle. A growth mindset is a key ingredient for building a freedom practice, but you could be hurting your chances of success by...
by Amanda C. Watts | Mar 6, 2022 | Blog
When you left your job and started your own accounting or bookkeeping firm, a freedom practice was probably what you had in mind, but a monster business was what you got. The reason so many accountants and bookkeepers end up with monster businesses is that traditional...
by Amanda C. Watts | Mar 5, 2022 | Blog
There’s no denying that the pandemic has a whole lot, and the accounting and finance industry is certainly no exception. Prior to the pandemic, accountants and bookkeepers had done things the same way for decades. Many firm owners were passive when it came to getting...
