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Listen To These Interviews On How To Systemise & Scale Your Accounting Practice
How To Use Leveraged Advisory To Build A 4 Day Work Week, with David Cristello on JetPack WorkFlow
Practical Marketing Wisdom For Progressive Accounting Firms, with Rob Brown on Accounting Influencer Podcast
How To Add VITALality To Your Accounting Firm, with David Cristello on Jetpack WorkFlow
How Bookkeepers Can Build Their Brand And Niche, with Jo Wood & Zoe Whitman on The Bookkeepers Podcast
How To Become A Niche Celebrity, with Holly Warton on Business Mindset Podcast
Maximising Opportunities For Your Accounting Firm In Any Climate, with Des O’Neil on The Free Accountants Podcast
Accounting Insights, with Rob Brown at Accountex London, 2019
In Conversation, with Debra Levitt on Bridging Gaps, The Business Podcast
The Oompf Global Blog: Our Recent Articles
Who are you to your audience?
There are a ton of marketing words that get bandied about that are deeply lacking in emotion. Words like Sales funnelDatabaseProspectsLeads These are all words that put a divide between you and your audience. I am not sure I like the language. I honestly...
The Truth About Pricing
Most accountants have some difficulty in charging their worth. The majority of the time it comes down to one thing: Confidence Most of us battle with setting a higher price. We might fear not being good enough, we might fear we are not as good as our...
The 3 E’s For Oompf
The wrong values will not motivate you. Or your clients. Or your team. It dawned on me one day that two of my highest values were not motivating me or those around me. My two highest values are truth and integrity. They are probably yours...
Say NO To Traditional Value Pricing
Most accountants have some difficulty in charging their worth. Value pricing is last year's thinking when it comes to pricing your accounting services. It's no longer about value at the centre of pricing your services, now it is about the customer at...
KPI’s for growth
Here is the deal: KPI’s can help you grow your accounting practice. And there are two types you can measure. 1. Lead measures 2. Lag Measures Let me break down the differences: Lead measures and action based. Key performance...
Four Email Commitments
Most accountants and financial coaches don’t prioritise email marketing to prospects. This is a huge mistake! Because when you send emails to your prospect database, and you do it well, it gets you clients. I know for my practice,...
How to Stop Overthinking and Take Action to Grow Your Accounting Practice
Spending too much time thinking about how to grow your accounting or bookkeeping practice can often get in the way of consistent action. Here’s how to up level your mindset and start doing. No question about it, there’s a lot to think about when transforming...
Transactions vs Transformations: Why You Should Niche Your Marketing
To niche or not to niche? The answer is clear. Here’s why niching your marketing is necessary in order to build a better practice. The best marketing is always purposeful, not hopeful. When you lack a niche, all of your marketing is hopeful. You’re speaking to...
The Most Common Content Marketing Mistakes Accountants Make And How To Fix Them
As a sales and marketing coach, you’d better believe that I’ve seen my fair share of content marketing mistakes over the years. When done right, content marketing is a powerful tool to attract high-value clients to your accounting or bookkeeping firm. Unfortunately,...
Leveraged Advisory™: More Profit, More Impact, Less Time
Amanda C. Watts & Carl Reader in a global exclusive where they discussed and demonstrated the next evolution of advisory services. Amanda revealed the new model for an accounting practice and Carl shared war stories of how it works from inside his own practice.
Real Life Success Stories
Chris Thomas
One Accounting
Kevin Loo
Parallel CFO
Hetty Verney
Hetty Verney Accounting
Ceri Jackson De Azevedo
REBUS Bookkeeping & Accountancy
Neil Harrison
Harrison Partners
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