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How to Show Up in Google and Be a Niche Celebrity

How to Show Up in Google and Be a Niche Celebrity

Showing up in search engines helps enormously in terms of attracting your ideal client, but how exactly do you do it? For many accountants and outsourced CFOs, Google feels like a total mystery. However, there are some straightforward ways to start showing up in...
How to Reach More Ideal Clients on Social Media

How to Reach More Ideal Clients on Social Media

One of the most common questions that I get asked is how to reach more ideal clients on social media. As an accountant, CFO or financial coach, you know that there are ideal clients out there who could really benefit from your support, but how do you go about reaching...
How to Position Your Brand to Attract Ideal Clients

How to Position Your Brand to Attract Ideal Clients

On a recent Momentum call with a new client, I asked who he helps and how. My client gave a great answer, but what he articulated didn’t align with his social media, website and promotional materials. When he spoke to me, he talked about delivering transformations,...
How to Introduce Advisory in a Way that You Can Scale

How to Introduce Advisory in a Way that You Can Scale

Scaling up isn’t always about making more money, it’s about KEEPING more money – and advisory is the key to scaling up. However, it’s not just about advisory. What we might call “regular” advisory is still time-for-money and therefore there is a cap on how much...