Your gold is, of course, the valuable information that you share with your audience.
Your boat is LinkedIn, Pay Per Click, Telesales, Referral Marketing… any of these mediums.
If you choose to use just one, your practice will one day sink to the bottom of the ocean. The focus on just one will limit your impact, your gold will not reach your audience in the four corners of the world, and the boat you use might just sink without prior warning.
If you choose many boats upon which to share your gold your business will float, and the gold will spread far and wide for all to benefit from. There will be a ripple effect and you will see more success.Sharing your gold in more ways, with more people, is bound to bring in more opportunities.