Another email marketing tip for you.
I see the following mistake happen time and time again, and it makes my heart weep when a firm does this.
Accounting firms are sending out emails and signing them off with their firm’s name, not from a person within the firm.
This is not the way to send emails to your subscribers. It has been proven that emails that come from a person will get much higher click through rates than if they come from a “brand”.
Next time you are going to press send on your email, check how you have signed it off. If you sign off with your company name, switch it for a person in your firm, and watch click through rates soar.