DIFFERENTIATE YOUR FIRM
DECOMMODITISE YOUR OFFERING
POSITION YOURSELF AS A VITAL ASSET
32 Ways To Market Your Accounting Firm
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GET BETTER CLIENTS, ATTRACT A GREAT TEAM, HAVE AN OUTSTANDING REPUTATION
Accounting firm owners come to us when they decide they are fed up with looking and sounding the same as all other accountants, are attracting the wrong clients, the wrong team, and are stuck competing on price.
WE HELP YOU BUILD A FIRM THAT STANDS OUT IN A SEA OF SAMENESS
It’s time to ditch the traditional accounting language, the list price offerings and the compliance vs advisory conversation. Instead, create a brand that includes a service offering that is easily understood and transforms your clients lives, craft a message that is relevant and resonates, and positioning that puts you in a category of one.
When you purposely design an accounting firm that transforms your client’s businesses, you become essential to them.
You eliminate all competition, your prospects are no longer price sensitive and you are sought after and respected.
Clients and team will be proud to work with your firm, and you will be seen as a VITAL asset.
SUCCESS STORIES
Chris Thomas
Kevin Loo
Hetty Verney
Ceri Jackson De Azevedo
Neil Harrison
The Oompf Global Blog: Our Recent Articles
How to Understand the Difference Between a Monster Business and a Freedom Practice
When you left your job and started your own accounting or bookkeeping firm, a freedom practice was probably what you had in mind, but a monster business was what you got. The reason so many accountants and bookkeepers end up with monster businesses is that traditional...
How to Take Back Control of Your Accounting Practice
There’s no denying that the pandemic has a whole lot, and the accounting and finance industry is certainly no exception. Prior to the pandemic, accountants and bookkeepers had done things the same way for decades. Many firm owners were passive when it came to getting...
How to Stop Leads Slipping Through the Gaps
As the world begins to recover from the pandemic, you are likely to find that many new opportunities are coming your way as an accountant, bookkeeper or outsourced CFO. Business owners are in pain and need help and guidance to navigate this brave new world. However,...
How to Show Up in Google and Be a Niche Celebrity
Showing up in search engines helps enormously in terms of attracting your ideal client, but how exactly do you do it? For many accountants and outsourced CFOs, Google feels like a total mystery. However, there are some straightforward ways to start showing up in...
How to Sack a Vampire Client from Your Accounting Practice
If you have followed me for a while then you will know that I talk a lot about vampire clients and why we don’t want them. But how do you get rid of the ones you’re currently working with - and when? What is a Vampire Client? In short, a vampire client is someone who...
How to Reach More Ideal Clients on Social Media
One of the most common questions that I get asked is how to reach more ideal clients on social media. As an accountant, CFO or financial coach, you know that there are ideal clients out there who could really benefit from your support, but how do you go about reaching...
How to Position Your Brand to Attract Ideal Clients
On a recent Momentum call with a new client, I asked who he helps and how. My client gave a great answer, but what he articulated didn’t align with his social media, website and promotional materials. When he spoke to me, he talked about delivering transformations,...
How to Nurture Your Team So That They’re Not Poached from Beneath You
One of the biggest problems that accountants, consultants and advisors are experiencing right now is finding, hiring and keeping really good team members. In fact, I have many practice owners come to me and say “I need to build my team, but I just don’t know where to...
How To Market and Sell Your Financial Consulting Services Like Lemonade
Right now, the world needs financial consultants and advisors more than ever. With the economy fluctuating dramatically in the wake of the pandemic, many business owners are looking for advice on how to manage their money and grow their enterprise in an uncertain...