This is pretty simple but gets overlooked.


The purpose of a subject line for your email is to get people to click and open.

The purpose of the email copy is to get people to click and go to your website, a sales page or a buying page.

Do not try and sell people on why they should read your blog in the email subject line. You just want to get them to open the email and take the next step.

This simple step often gets overlooked and your email gets ignored.

Subject lines that include:

  • Urgency
  • A Story
  • Self-Interest
  • Curiosity
  • Offers
  • Humanity News

All tend to do well…

Your subject line is THE most important part of your emails. They should be written last and not rushed.