A problem arises when you go to a local networking event.People at networking events tend to go because they want to sell to you, not buy from you. As an accountant, you are seen as someone who has a large network that others want access to. You are the prize in the room and the biggest influencer.
What does this mean? You need to find bigger influencers that you can network with. There is no point in networking with 20 people who are unable to get you in front of your ideal client.
The solution is simple. List 20 influencers in your niche market. Connect with them online, and hang out where they hang out. Speak with them, share their content, make yourself visible and build a relationship with them.
Influencers will have thousands of your ideal client in their network.
And another plus is you no longer have to eat copious amounts of fried breakfasts, or get up at 5am to travel to morning networking.
So stop wasting time at local networking events, and build relationships with industry influencers instead.
What opportunities do you think this will bring for your accounting firm? Who can you approach today who is an influencer in your niche market?