Marketing that you can’t measure is failed marketing. Sure, maybe you will spend some money on advertising in a newspaper or magazine, and maybe you will see uplifts in enquiries around the time you ran the advertising, but can you be clear that it was the advertising that drove those sales?
The chances are you can’t. It could have been something else altogether!
“Half the money I spend on advertising is wasted… the trouble is I don’t know which half!”
If you are going to commit to a marketing campaign, your number one priority is testing and measuring the results.
The way to do this is to track conversions that stem from each campaign.
An example of how you can do this would be to have specific telephone tracking numbers for any advertising/marketing you do.
Call tracking is a simple service that allows you to track and monitor how many calls you receive from each individual advert or piece of marketing you carry out.
It will help you:
- Identify what advertising is working
- Stop you wasting money on ineffective adverts
- Get smart with your marketing
- Hone your marketing messages
- Identify the best media for your marketing