I don’t really know you, and I don’t know whether you need me, but here is my stuff, so buy my S*&^.

This is how most people sell on social media. But there are two golden rules of marketing that you are violating when you use social media in this way:


  1. Give before you take (ask)
  2. Every step of your marketing process must be valuable even if there is no financial transaction to get it. When you approach marketing in this way you begin a conversation you’re your audience, you begin the relationship. Which in turn builds trust

The more you sell the less return on investment you get.