I don’t really know you, and I don’t know whether you need me, but here is my stuff, so buy my S*&^.
This is how most people sell on social media. But there are two golden rules of marketing that you are violating when you use social media in this way:
THE GOLDEN RULES
- Give before you take (ask)
- Every step of your marketing process must be valuable even if there is no financial transaction to get it. When you approach marketing in this way you begin a conversation you’re your audience, you begin the relationship. Which in turn builds trust
The more you sell the less return on investment you get.
