I reckon about 90% of Accountants Websites are missing this one thing that will make a huge difference to the effectiveness of your website.
What is it? It is clear “call to actions” on every page.
What do I mean by this? Well, I mean you have to ask your website visitors to do something. And the action you want them to take needs to help them along their customer journey with you.
>>Do you want them to download an ebook you have written?
>>Do you want them to book a call with you?
>>Do you want them to download your brochure?
>>Do you want them to visit a certain page on your website?
Remember you have to give clear signpost instructions to get people to take action. So make sure you make it as easy as possible for your audience to connect with you.